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	<title>Advertising - Busag Ventures</title>
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		<title>Busag Advertising Campaigns</title>
		<link>https://busag.com/cameras/porttitor-egetdolor-morbi-nonarcu-risusquis/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=porttitor-egetdolor-morbi-nonarcu-risusquis</link>
		
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		<pubDate>Wed, 15 Sep 2021 14:54:09 +0000</pubDate>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Portrait]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Typeface]]></category>
		<guid isPermaLink="false">https://wordpress-566072-2146620.cloudwaysapps.com/?p=312</guid>

					<description><![CDATA[<p>Having served some of the world’s largest advertising agencies, Busag also boasts a notable legacy of its own campaigns. The standout example is the &#8220;Grundsatz No. 1: Denk nie in Klischees&#8221; campaign. Its defining feature is the reversed main typeface, underscoring the message of avoiding stereotypical thinking. Ironically, several online posts have mistakenly displayed the [&#8230;]</p>
<p>The post <a href="https://busag.com/cameras/porttitor-egetdolor-morbi-nonarcu-risusquis/">Busag Advertising Campaigns</a> first appeared on <a href="https://busag.com">Busag Ventures</a>.</p>]]></description>
										<content:encoded><![CDATA[<p>Having served some of the world’s largest advertising agencies, Busag also boasts a notable legacy of its own campaigns. The standout example is the &#8220;<mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-palette-color-2-color">Grundsatz No. 1: Denk nie in Klischees</mark>&#8221; campaign. Its defining feature is the reversed main typeface, underscoring the message of avoiding stereotypical thinking. Ironically, several online posts have mistakenly displayed the typeface the wrong way around.</p>



<div class="wp-block-stackable-image stk-block-image stk-block stk-uzlhva5 stk-block-background" data-block-id="uzlhva5"><style>.stk-uzlhva5 {background-color:var(--theme-palette-color-2, #e33812) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;box-shadow:none !important;}.stk-uzlhva5:before{background-color:var(--theme-palette-color-2, #e33812) !important;}.stk-uzlhva5 .stk-img-wrapper{width:35% !important;height:372px !important;filter:drop-shadow(none) !important;}.stk-uzlhva5 .stk-img-wrapper img{object-fit:scale-down !important;}</style><figure><span class="stk-img-wrapper stk-image--shape-stretch stk--shadow-none stk--has-lightbox"><img fetchpriority="high" decoding="async" class="stk-img wp-image-745" src="https://busag.com/wp-content/uploads/2023/11/DENK-NIE-IN-KLISCHEES-715x1024.png" width="715" height="1024" srcset="https://busag.com/wp-content/uploads/2023/11/DENK-NIE-IN-KLISCHEES-715x1024.png 715w, https://busag.com/wp-content/uploads/2023/11/DENK-NIE-IN-KLISCHEES-210x300.png 210w, https://busag.com/wp-content/uploads/2023/11/DENK-NIE-IN-KLISCHEES-768x1100.png 768w, https://busag.com/wp-content/uploads/2023/11/DENK-NIE-IN-KLISCHEES-1073x1536.png 1073w, https://busag.com/wp-content/uploads/2023/11/DENK-NIE-IN-KLISCHEES-1430x2048.png 1430w, https://busag.com/wp-content/uploads/2023/11/DENK-NIE-IN-KLISCHEES.png 1820w" sizes="(max-width: 715px) 100vw, 715px" /></span><figcaption class="stk-img-figcaption"></figcaption></figure></div>



<p>In a late‑1970s campaign, Busag partnered with renowned photographer <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-palette-color-2-color">Jost Wildbolz</mark> and multifaceted artist <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-palette-color-2-color">Grace Jones</mark>. Wildbolz was already one of Europe’s leading photographers, while Jones had made her mark as a model, singer, songwriter, and actress. She later achieved major musical success with “Slave to the Rhythm” and appeared in films such as <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-palette-color-2-color">Conan the Destroyer</mark> and <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-palette-color-2-color">A View to a Kill</mark>.</p>



<div class="wp-block-stackable-image stk-block-image stk-block stk-3609yjr stk-block-background" data-block-id="3609yjr"><style>.stk-3609yjr {background-color:var(--theme-palette-color-4, #030306) !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;box-shadow:none !important;}.stk-3609yjr:before{background-color:var(--theme-palette-color-4, #030306) !important;}.stk-3609yjr .stk-img-wrapper{width:35% !important;height:372px !important;}.stk-3609yjr .stk-img-wrapper img{object-fit:scale-down !important;}</style><figure><span class="stk-img-wrapper stk-image--shape-stretch stk--has-lightbox"><img decoding="async" class="stk-img wp-image-1018" src="https://busag.com/wp-content/uploads/2021/09/Busag-Zebra.png" width="1826" height="2608" alt="Busag Zebra marketing campaign" srcset="https://busag.com/wp-content/uploads/2021/09/Busag-Zebra.png 1826w, https://busag.com/wp-content/uploads/2021/09/Busag-Zebra-210x300.png 210w, https://busag.com/wp-content/uploads/2021/09/Busag-Zebra-717x1024.png 717w, https://busag.com/wp-content/uploads/2021/09/Busag-Zebra-768x1097.png 768w, https://busag.com/wp-content/uploads/2021/09/Busag-Zebra-1075x1536.png 1075w, https://busag.com/wp-content/uploads/2021/09/Busag-Zebra-1434x2048.png 1434w" sizes="(max-width: 1826px) 100vw, 1826px" /></span><figcaption class="stk-img-figcaption"></figcaption></figure></div>



<p></p><p>The post <a href="https://busag.com/cameras/porttitor-egetdolor-morbi-nonarcu-risusquis/">Busag Advertising Campaigns</a> first appeared on <a href="https://busag.com">Busag Ventures</a>.</p>]]></content:encoded>
					
		
		
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