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Busag Grundsatz No. 1: Denk nie in Klischees

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Rural

Cherries

Uniqueness

Uluru after rain

Nature

Blossom

Major Works

Busag consistently embraces bold reproduction and publishing projects. Our artwork has featured up to 12 colors—including authentic silver and gold pigments. We’ve created exhibition catalogues for leading Dutch and French museums and produced catalogues for the world’s most renowned Swiss watchmakers.

Our Passion for Posters

Together with our partners, we create some of the most striking posters imaginable. We treat posters as true works of art—not merely advertising tools. Achieving uniqueness hinges on meticulous composition, thoughtful color palettes, and carefully chosen typography. This focus drives our mission: to produce pieces that instantly become classics.

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Fred Gygax

Fred was a pioneer who introducted groundbreaking processes to printing and lithography. In recognition of his contributions to photography, the Photographic Society of Vienna awarded him the Golden Medal. He also served as a selection member fo the American Museum of Photography.in introducing new processes into the world of printing and lithography. For his contributions to photography he was awarded the Golden Medal by the Photographic Society of Vienna. He was also a selection member of the American Museum of Photography.

Photography | Lithography | Printing

Busag emerged from the merger of Dr. Balmer and F.  Schwitter, forming Balmer & Schwitter AG—commonly known as “Busag.” Fred Gygax’s enthusiasm for traveling abroad led him to study the industry’s leading firms across the United States, United Kingdom, Germany, France, and Japan.

Moderne Chemigraphie in Theorie und Praxis, published in 1957 by Poygraphischer Verlag in Frankfurt, Germany, was authored by Fred Gygax. Drawing on his extensive business experience and hands-on expertise in photo-engraving, electrotyping, and photolithography, he presented a thorough treatment of both the theory and practice of modern chemigraphy.

>100,000

Photos taken

>2,000

Posters produced

>1,000

Commercial clients

>50

Awards

Bulletin

Stay informed with timeless pieces from our bulletin. It may sound old-fashioned, but forging ahead without a grasp of history is a bit reckless. We aim for the bulletin to spotlight the most compelling developments in graphic arts and technology.