The technological advances in imaging have profound implications for how work can and is been done in the graphic arts industry. While the computer-generated results are increasingly similar to real photographs, or even undistinguishable, the technologies possibilities raise many issues, including ethical.
Our preferred photographic tools are the legendary cameras crafted by Sinar, Leica, and Hasselblad. For more routine commercial assignments we also rely on Canon and Nikon. When it comes to poster production, nothing rivals a Sinar—its design expressly accommodates the…
Book Printing in Competition with Offset and Gravure Printing The competition among the three main printing processes, as some experts agree, is fought less in the printing press sector than in the areas of reproduction/printing plates, paper, and ink and…
Impressions and Thoughts from a Business Trip to America For many readers, the future of their profession is akin to the future of their own identity. This is certainly true for all those for whom their work is more than…
Having served some of the world’s largest advertising agencies, Busag also boasts a notable legacy of its own campaigns. The standout example is the “Grundsatz No. 1: Denk nie in Klischees” campaign. Its defining feature is the reversed main typeface,…
