Impressions and Thoughts from a Business Trip to America
For many readers, the future of their profession is akin to the future of their own identity. This is certainly true for all those for whom their work is more than just a means of earning a living. Thus, it was an enticing task for the author to put down some thoughts on the above topic, having had the rare opportunity to observe, using a wealth of comparative material, how strongly book printing, this oldest printing method, not only maintains its position amidst its competing processes but is also evolving rapidly.
Introductory paragraph from the Busag-Cliché Bulletin, Journal for the Promotion of Illustrative Book Printing, published by Clichéfabrik Busag AG, Bern and Zurich, issues 9 and 10.
